Last month on Aug 10, Salesforce announced one product that nobody expected – Salesforce+. Till this point, there is no clear information about what exactly this product is, and other than business streaming which other area it would address?
If we think about all products & acquisitions Salesforce did, it completely made sense like Cloudcraze, Mulesoft, Wave Analytics, Tableau, Slack, etc. All the above products fit very well with enterprise customer’s needs today. The question is how does streaming fit in the Salesforce ecosystem? I was asking this question to myself in the last few weeks and I think I may be able to convince you why this is a great move.
If I ask you, in the last 2 years which product you have been using almost daily in your work life? All kinds of digital tools like Zoom or Webex for meetings, Youtube, Udemy or Pluralsight for training, Online degree, Netflix or Disney, etc for entertainment. Almost all of the above applications have one common thing directly or indirectly – VIDEO.
This week is Dreamforce 2021 and before Salesforce makes any announcement below are my top 5 predictions about this product other than streaming for business.
1. Live Stream for Salesforce Developers and Admins
Salesforce developers, admins, MVPs, Group Leaders, and release teams generate thousands of videos every year. Right now all videos are uploaded on youtube and in my opinion, it makes sense for Salesforce to find a new home for all these videos.
Definitely, youtube is the biggest video-sharing platform on the planet but there are many capabilities that are missing or annoying. Example – There is no control on which video would be displayed on my dashboard or which video would be recommended.
Also, youtube makes money from advertisements, it would be interesting to see whats Salesforce plans to capitalize on this product.
By limiting content type only to business-related, Salesforce would have control over a few of the problems of public platforms like Youtube.